With radio advertising, you have 2 choices. You can either run a radio ad, or be interviewed on the air. Which one should you choose? Well, let’s take a look at both techniques further. Let’s start with running your own radio ad.
1) Radio ads
Running a radio ad is the fastest way to get publicity for your business over the radio. You get the chance to per-fect your advertising message, and you get to plug your own phone number and website address. Now this method will cost you some money to get started, but this isn’t something that should deter you from doing it.
There are business owners who are making a great income using radio advertising alone. I think with some practice, you can easily make anywhere between $1000 to $3000 a month alone just from radio advertising. The market is just so wide, so your chances of being heard on the radio will more than likely succeed – especially if you advertise on a very popular radio station. With that said, let’s look at radio interviewing.
2) Radio interviews
This is an excellent way to distinguish yourself as an expert in your niche. Plus it’s free! Lol… but seriously, you can get boatloads of publicity and credibility if someone is interviewing you over the air. Usually they will give you a list of questions that they will be asking you, and sometimes they will just ask you interview questions without you being prompted.
But if you really are an expert in your niche, this is something that should be a walk in the park for you. Make sure you’re enunciating correctly, and that you sound clear and coherent. A radio interview can turn you into a local expert in no time at all – and this will make people want to deal with you more than ever before.
I think you should put these 2 tactics to use in your business today. Even if you’ve never tried any of these 2 strategies, you have to get your feet wet at some point in time – why not make it that time now? Makes sense doesn’t it? All you need is a little experience, and some practice, and you’ll be doing radio interviews and ads in no time at all. So keep this in mind when using this marketing strategy.
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